Services
Customized services to inform, develop, and optimize your business.
ThinkMedium provides advisory services to publishers, advertisers, tech/data vendors, trade orgs, and others to help them evolve strategies, solutions, and operating practices to meet the forces reshaping the ads and media ecosystem: sustainable data activation, effective AI and agentic workflows, and increased efficiency.
Founded by industry veteran Dennis Buchheim, ThinkMedium assembles a team of relevant industry experts to meet the needs of each client engagement, with project-based and fractional engagements both available.
What we provide
Custom project-based and fractional engagements.
ThinkMedium tailors each engagement to suit your particular needs, building on core capabilities (below) and strengthened by connections to industry leaders, solutions providers, and trade organizations.
Data+AI readiness & plans
Assess your current state and identify actions and partners to evolve and grow your business.
Data strategies
Take stock of your data assets and define a responsible plan to monetize, augment, and protect them.
Product & GTM planning
Evolve your business strategy, product roadmaps, partnerships, and go-to-market approaches to drive growth.
Measurement solution planning
Understand the measurement landscape and how to adapt your roadmap and partnerships to compete.
Publisher monetization
Employ our monetization and pricing expertise to increase ad revenue for your content/services.
Industry insights & influence
Inform business, product, and partner decisions with research, and raise your profile via standards and thought leadership.
Selected client engagements
Some of our work across the ecosystem…
- Formulating privacy-durable data monetization strategy, product roadmap, and partnership guidance.
- Providing a social platform with brand safety standards and best practices insights and recommendations.
- Developing a comprehensive report on the impact of privacy regulations and policies on TV advertising.
- Facilitating the validation of a potential new privacy compliance-oriented product offering.
- Creating product marketing materials for a measurement client to drive a market-leading narrative and revenue.
What clients say
Trusted by executives and teams across media, tech, and marketing.
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ThinkMedium helped us review and refine our business impact estimates for Chrome cookie changes, providing thoughtful observations and industry expertise appreciated by every cross-functional team involved.
VP Product, publisher / ad-tech provider
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ThinkMedium comprehensively assessed our data assets and market position and made specific product and partnership recommendations that will help us set in motion both core product enhancements and innovative plans.
CEO, leading measurement platform
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ThinkMedium worked as an extension of our team to level-set on industry shifts and inform brand safety and privacy tech strategies. Their expertise was instrumental in refining product plans, industry engagements, and marketing narratives.
VP Monetization Go-to-Market, social media platform
Client profiles
